Official Sponsor of Usain Bolt

usain bolt
134 Film
scenes
322 People
took part
425 Hours of filming
and editing

The making of the #thegreatest

The Fastest Human ever Timed!

World Record Holder, 8 times Olympic Champion and 11 times World Champion

FAIR
NO HIDDEN TERMS
FOCUS
THE CLIENT COMES FIRST
FAST
ULTRA FAST EXECUTION
CONSISTENCY
100% EXECUTION RATE

What is the #thegreatest all about?

#thegreatest has involved endless hours of planning, editing and post production work after shooting with Usain in his homeland Kingston, Jamaica and in London, UK in preparation of this TV ad.

It incorporates some of Usain’s core values and characteristics which are aligned with XM’s vision and mission.

The TV ad highlights on dedication, determination and being #thegreatest, which is what XM’s people, XM’s values and XM’s core is all about.

Chris Anthony Zacharia, Marketing Director of XM Group
Behind the Scenes - The making of #thegreatest

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