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What is a merger?

A merger is when two companies come to an agreement to voluntarily unite and create a new company. There are several types of mergers including:

  • Conglomerate
  • Congeneric
  • Market Extension
  • Horizontal
  • Vertical

The main reasons why companies may choose to merge include:

  • To expand the company’s reach
  • To expand into new market segments
  • To gain market share

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