Australia's ACCC Says It Will Identify Misleading Endorsements By Social Media Influencers
Jan 27 (Reuters) -Australian Competition & Consumer Commission:
STARTED A SWEEP TO IDENTIFY MISLEADING TESTIMONIALS AND ENDORSEMENTS BY SOCIAL MEDIA INFLUENCERS
WILL ALSO LOOK MORE THAN 100 INFLUENCERS MENTIONED IN OVER 150 TIP-OFFS FROM CONSUMERS WHO RESPONDED TO ACCC’S FACEBOOK POST ASKING FOR INFO
ACTION MAY INCLUDE FOLLOWING UP MISCONDUCT WITH COMPLIANCE, EDUCATION AND POTENTIAL ENFORCEMENT ACTIVITIES AS APPROPRIATE
AS PART OF SWEEP, ACCC REVIEWING RANGE OF SOCIAL MEDIA PLATFORMS INCLUDING INSTAGRAM, TIKTOK, SNAPCHAT, YOUTUBE & FACEBOOK, TWITCH
CONCERNED INFLUENCERS, ADVERTISERS, BRANDS TRY TO HIDE FROM CONSUMERS THAT INFLUENCERS GET FINANCIAL BENEFIT FOR PROMOTING PRODUCTS/SERVICES
Further company coverage: META.O
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