XM does not provide services to residents of the United States of America.

Bernstein raises Apple PT on AI monetization potential

<html xmlns="http://www.w3.org/1999/xhtml"><head><title>BUZZ-Bernstein raises Apple PT on AI monetization potential</title></head><body>

** Shares of Apple Inc AAPL.O down 0.3% at $209.07 premarket

** Bernstein raises PT to $240 from $195, rates stock "outperform"

** The new PT represents 14% upside to stock's last close of $209.68

** Brokerage says investors now believe Apple can be a leader in AI, not a laggard

** Upcoming iPhone 16 could be a strong cycle as brokerage sees on-device AI to drive accelerated iPhone replacement and incremental hardware sales because AI features will only be available on iPhone 15 Pro and above

** With 1 bln+ customers (vs. Chapt GPT at 100M), Apple can quickly bring AI to the masses, with increasing, everyday utility

** The tech giant could monetize by capturing AI search revenues through advertising, commission on commerce and increasing app store spending through AI-based applications - Bernstein

** 31 of 44 brokerages rate the stock "buy" or higher, 12 "hold" and one "sell"; their median PT is $210

** Up to Thursday's close, stock had risen 8.9% YTD

Reporting by Khushi Singh in Bengaluru


Disclaimer: The XM Group entities provide execution-only service and access to our Online Trading Facility, permitting a person to view and/or use the content available on or via the website, is not intended to change or expand on this, nor does it change or expand on this. Such access and use are always subject to: (i) Terms and Conditions; (ii) Risk Warnings; and (iii) Full Disclaimer. Such content is therefore provided as no more than general information. Particularly, please be aware that the contents of our Online Trading Facility are neither a solicitation, nor an offer to enter any transactions on the financial markets. Trading on any financial market involves a significant level of risk to your capital.

All material published on our Online Trading Facility is intended for educational/informational purposes only, and does not contain – nor should it be considered as containing – financial, investment tax or trading advice and recommendations; or a record of our trading prices; or an offer of, or solicitation for, a transaction in any financial instruments; or unsolicited financial promotions to you.

Any third-party content, as well as content prepared by XM, such as: opinions, news, research, analyses, prices and other information or links to third-party sites contained on this website are provided on an “as-is” basis, as general market commentary, and do not constitute investment advice. To the extent that any content is construed as investment research, you must note and accept that the content was not intended to and has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such, it would be considered as marketing communication under the relevant laws and regulations. Please ensure that you have read and understood our Notification on Non-Independent Investment. Research and Risk Warning concerning the foregoing information, which can be accessed here.

Risk Warning: Your capital is at risk. Leveraged products may not be suitable for everyone. Please consider our Risk Disclosure.