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Nestle picks WPP OpenMind as sole media agency in Europe

UPDATE 2-Nestle picks WPP OpenMind as sole media agency in Europe Adds details on Nestle media spending in paragraphs 6-10 By Richa Naidu LONDON, Sept 19 (Reuters) - Nestle NESN.S has picked WPP OpenMind to be its sole media agency in Europe, the world's biggest packaged food maker said on Tuesday, as it seeks to target consumers more efficiently in a cost of living crisis that is changing shopping habits.
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Nestle picks WPP Openmind as its sole media agency in Europe

Nestle picks WPP Openmind as its sole media agency in Europe By Richa Naidu LONDON, Sept 19 (Reuters) - Nestle NESN.S. said on Tuesday it has picked WPP Openmind to be its sole media agency in Europe, as the world's biggest packaged food maker seeks to target consumers more efficiently amid a cost of living crisis that is changing shopping habits.
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Nike v. Adidas: Soccer World Cup sponsors gear up for England, Spain finale

RPT-Nike v. Adidas: Soccer World Cup sponsors gear up for England, Spain finale Repeats Thursday's story with no changes to the text By Katherine Masters, Amy Tennery and Helen Reid NEW YORK/LONDON, Aug 17 (Reuters) - When England and Spain face off in Sunday's Women's World Cup final, there will be more than sporting pride at stake. A potential multimillion dollar sales boost is also on the table for the winning team's sponsor - Nike, or Adidas.
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Nike v. Adidas: Soccer World Cup sponsors gear up for England, Spain finale

CORRECTED-Nike v. Adidas: Soccer World Cup sponsors gear up for England, Spain finale Correct paragraph 2 to show Nike U.S. women's home jersey was biggest selling soccer jersey in a single season, not overall By Katherine Masters, Amy Tennery and Helen Reid NEW YORK/LONDON, Aug 17 (Reuters) - When England and Spain face off in Sunday's Women's World Cup final, there will be more than sporting pride at stake.
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Adland consumer-goods boon has limited shelf-life

BREAKINGVIEWS-Adland consumer-goods boon has limited shelf-life The author is a Reuters Breakingviews columnist. The opinions expressed are his own. Refiles to add dropped word in fourth paragraph. By Oliver Taslic LONDON, Aug 4 (Reuters Breakingviews) - Big Advertising is going back to the future. Technology giants like $2.4 trillion Microsoft MSFT.O have cut back on marketing, while ad companies’ digital consultancy work is faltering.
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