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Affirm jumps after Wells Fargo upgrades to 'overweight'



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Updates stock activity, changes headline

** Affirm's AFRM.O shares jump 8.3% to $45.49, a 2-week high, on Fri after Wells Fargo upgrades buy now, pay later (BNPL) firm to 'overweight" from 'equal weight'

** Stock on course for biggest daily pct gain since 31.9% surge on Aug 29 after BNPL lender said expects to be profitable in 4th qtr of next fiscal year

** Wells Fargo hikes PT by $12 to $52, implying ~24% upside to stock's last close

** AFRM "has clearly demonstrated its right to win" incremental e-commerce checkout market share, Wells Fargo analyst Andrew Bauch writes in note to clients

** Bauch says co's "credit sophistication" rivals any consumer lender in the marketplace, pointing to its "unique and diverse" funding program, and a "dynamic" pricing model to both merchants and consumers leading to "years of +20% growth"

** He cites several growth catalysts over the next year: Apple Pay partnership; easing interest rate cycle benefiting growth capacity and lower funding costs; new markets (B2B and international)

** Earlier this week, Morgan Stanley upgraded AFRM to 'equal-weight', saying compelling offers for higher income spenders coupled with lower regulatory risk to likely improve future earnings potential

** Now, 9 of 19 brokerages rate AFRM "strong buy" or "buy", 9 "hold" and 1 "strong sell" with median PT of $46, per LSEG

** With move on Fri, shares down ~7% YTD. Stock has rallied sharply from its 2024 intraday low of $22.25 hit in early Aug


(Lance Tupper is a Reuters market analyst. The views expressed are his own)

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