XM does not provide services to residents of the United States of America.

Tesla laying off more than 10% of staff globally as sales fall

<html xmlns="http://www.w3.org/1999/xhtml"><head><title>UPDATE 12-Tesla laying off more than 10% of staff globally as sales fall</title></head><body>

Staff notified of layoffs effective immediately -source

Tesla looking to cut costs, boost productivity -memo

Q1 deliveries fell for first time in nearly four years

Battery development chief, public policy chief announce departure on X

Adds Electrek report that low-cost car program jobs cut, updates share moves, paragraphs 7 and 14

By Victoria Waldersee

BERLIN, April 15 (Reuters) -Tesla TSLA.O is laying off more than 10% of its global workforce, an internal memo seen by Reuters on Monday shows, as it grapples with falling sales and an intensifying price war for electric vehicles (EVs).

"About every five years, we need to reorganize and streamline the company for the next phase of growth," CEO Elon Musk commented in a post on X. Two senior leaders, battery development chief Drew Baglino and vice president for public policy Rohan Patel, also announced their departures, drawing posts of thanks from Musk although some investors were concerned.

Musk last announced a round of job cuts in 2022, after telling executives he had a "super bad feeling" about the economy. Still, Tesla headcount has risen from around 100,000 in late 2021 to over 140,000 in late 2023, according to filings with U.S. regulators.

Baglino was a Tesla veteran and one of four members, along with Musk, of the leadership team listed on the company's investor relations website.

Scott Acheychek, CEO of Rex Shares - which manages ETFs with high exposure to Tesla stock - described the headcount reductions as strategic, but Michael Ashley Schulman, chief investment officer at Running Point Capital Advisors, deemed the departures of the senior executives as "the larger negative signal today" that Tesla's growth was in trouble.

Less than a year ago, Tesla's chief financial officer, Zach Kirkhorn, left the company, fueling concerns about succession planning.

Tesla shares closed 5.6% lower at $161.48 on Monday. Shares of EV makers Rivian Automotive RIVN.O, Lucid Group LCID.O and VinFast Auto VFS.O also dropped between 2.4% and 9.4%.

"As we prepare the company for our next phase of growth, it is extremely important to look at every aspect of the company for cost reductions and increasing productivity," Musk said in the memo sent to all staff.

"As part of this effort, we have done a thorough review of the organization and made the difficult decision to reduce our headcount by more than 10% globally," it said.

Reuters saw an email sent to at least three U.S. employees notifying them their dismissal was effective immediately.

Tesla did not immediately respond to a request for comment.


The layoffs follow an exclusive Reuters report on April 5 that Tesla had cancelled a long-promised inexpensive car, expected to cost $25,000, that investors have been counting on to drive mass-market growth. Musk had said the car, known as the Model 2, would start production in late 2025.

Shortly after the story published, Musk posted "Reuters is lying" on his social media site X, without detailing any inaccuracies. He has not commented on the car since, leaving investors and analysts to speculate on its future.

Tech publication Electrek, which first reported the latest job cuts, said on Monday that the inexpensive car project had been defunded and that many people working on it had been laid off.

Reuters also reported on April 5 that Tesla would shift its focus to self-driving robotaxis built on the same small-car platform. Musk posted on X that evening: "Tesla Robotaxi unveil on 8/8," with no further details.

Tesla could be years away from releasing a fully autonomous vehicle with regulatory approval, according to experts in self-driving cars and regulation.

Tesla shares have fallen about 33% so far this year, underperforming legacy automakers such as Toyota Motor 7203.T and General Motors GM.N, whose shares have rallied 45% and about 20% respectively.

Energy major BP BP.L has also cut more than a tenth of the workforce in its EV charging business after a bet on rapid growth in commercial EV fleets did not pay off, Reuters reported on Monday, underscoring the broader impact of slowing EV demand.


A newly elected works council of labour representatives at Tesla's German plant was not informed or consulted ahead of the announcement to staff, said Dirk Schulze, head of the IG Metall union in the region.

"It is the legal obligation of management not only to inform the works council but to consult with it on how jobs can be secured," Schulze said.

Analysts from Gartner and Hargreaves Lansdown said the cuts were a sign of cost pressures as the carmaker invests in new models and artificial intelligence.

Tesla reported this month that its global vehicle deliveries in the first quarter fell for the first time in nearly four years, as price cuts failed to stir demand.

The EV maker has been slow to refresh its aging models as high interest rates have sapped consumer appetite for big-ticket items, while rivals in China, the world's largest auto market, are rolling out cheaper models.

China's BYD 002594.SZ briefly overtook the U.S. company as the world's largest EV maker in the fourth quarter, and new entrant Xiaomi 1810.HK has garnered substantial positive press.

Tesla is gearing up to start sales in India, the world's third-largest auto market, this year, producing cars in Germany for export to India and scouting locations for showrooms and service hubs in major cities.

Tesla recorded a gross profit margin of 17.6% in the fourth quarter, the lowest in more than four years.

FACTBOX-US, Canadian companies kick off 2024 with layoffs nL3N3GO2NP

Tesla supplier Piedmont Lithium gets key North Carolina mining permit nL2N3GO2ZN

Reporting by Yuvraj Malik in Bengaluru, Victoria Waldersee in Berlin, Zhang Yan in Shanghai and Hyunjoo Jin in San Francisco; Additional reporting by Zaheer Kachwala and Akash Sriram
Editing by Peter Henderson, David Holmes, Chizu Nomiyama and Matthew Lewis


Disclaimer: The XM Group entities provide execution-only service and access to our Online Trading Facility, permitting a person to view and/or use the content available on or via the website, is not intended to change or expand on this, nor does it change or expand on this. Such access and use are always subject to: (i) Terms and Conditions; (ii) Risk Warnings; and (iii) Full Disclaimer. Such content is therefore provided as no more than general information. Particularly, please be aware that the contents of our Online Trading Facility are neither a solicitation, nor an offer to enter any transactions on the financial markets. Trading on any financial market involves a significant level of risk to your capital.

All material published on our Online Trading Facility is intended for educational/informational purposes only, and does not contain – nor should it be considered as containing – financial, investment tax or trading advice and recommendations; or a record of our trading prices; or an offer of, or solicitation for, a transaction in any financial instruments; or unsolicited financial promotions to you.

Any third-party content, as well as content prepared by XM, such as: opinions, news, research, analyses, prices and other information or links to third-party sites contained on this website are provided on an “as-is” basis, as general market commentary, and do not constitute investment advice. To the extent that any content is construed as investment research, you must note and accept that the content was not intended to and has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such, it would be considered as marketing communication under the relevant laws and regulations. Please ensure that you have read and understood our Notification on Non-Independent Investment. Research and Risk Warning concerning the foregoing information, which can be accessed here.

Risk Warning: Your capital is at risk. Leveraged products may not be suitable for everyone. Please consider our Risk Disclosure.