BUZZ-UK's ITV falls on lower HY revenue ** Shares of British broadcaster ITV ITV.L down 5.7% at 79.55p ** Total rev fell 3% to 1.90 bln pounds in H1 with ITV studios total rev down 13% ** Growth in total ad rev of 10% offset by the expected decline in ITV studios rev ** Chief Carolyn McCall says growth in ad rev was driven by "a very successful Eur

BRIEF-ITV CEO says the ad market is 'very firm' July 25 (Reuters) - ITV PLC ITV.L : ITV CEO SAYS THE AD MARKET AT THE MOMENT IS VERY FIRM ITV CEO SAYS WE HAD A GOOD LIFT FROM THE EUROS IN JUNE, AND FROM THE FEW MATCHES IN JULY Further company coverage: ITV.L (Reporting By London Bureau)

UPDATE 1-UK Stocks-Factors to watch on July 25 Adds new items, updates futures July 25 (Reuters) - Britain's FTSE 100 .FTSE index is seen opening lower on Thursday, with futures FFIc1 down 0.6%. * ASTRAZENECA: Anglo-Swedish drugmaker AstraZeneca AZN.L raised its sales and profit forecasts for 2024 and topped analyst expectations for second-quarter revenue, buoyed by demand for its therapies for cancer and rare diseases.

UPDATE 3-ITV first-half ad revenue boosted by England's Euro 2024 journey First half underlying earnings up 40% Confident of increase in underlying earnings in full year Forecasts flat advertising revenue in Q3 Adds new CEO quotes in paragraphs 7-8, updates shares in paragraph 6 By James Davey and Paul Sandle LONDON, July 25 (Reuters) - Britain's ITV ITV.L reported a better-than-expected 10% rise in total advertising revenue in its first half on Thursday after strong demand during the Euro 2024

BRIEF-ITV Says FY Margin Will Be Lower Than H1 July 25 (Reuters) - ITV PLC ITV.L : ITV - ITV STUDIOS REMAINS ON TRACK TO DELIVER TOTAL ORGANIC REVENUE GROWTH OF 5% ON AVERAGE PER ANNUM FROM 2021 TO 2026 ITV - FULL YEAR MARGIN WILL BE LOWER THAN H1 REFLECTING RELATIVELY LOWER MIX OF CATALOGUE SALES IN H2, BUT WILL BE WITHIN OUR 13 TO 15% GUIDANCE RA