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Nike bosses plan 'biggest' Olympics spend as marketing ramps up

Nike bosses plan 'biggest' Olympics spend as marketing ramps up By Helen Reid PARIS, April 12 (Reuters) - Nike NKE.N is spending more on this Olympics than any previous Games, top executives said on Friday, as the U.S. sportswear brand embarks on a marketing push it hopes will revive flagging sales and help compete with upstart rivals. Sportswear makers are looking to reignite demand on the back of Paris 2024, which represents a return to normalcy after Tokyo 2020, delayed to 2021 and held witho
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REUTERS SPORTS SCHEDULE AT 6:30 p.m. GMT/2:30 p.m. ET

REUTERS SPORTS SCHEDULE AT 6:30 p.m. GMT/2:30 p.m. ET Here are the top sports stories and upcoming coverage plans for Reuters text service as of 6:30 p.m. GMT/2:30 p.m. ET. For a full schedule of news and events, go to our editorial calendar on Reuters Connect . TOP STORIES SOCCER-ENGLAND/ Soccer-Emery's Villa to test Arsenal's title race nerves LONDON, April 11 (Reuters) - Arsenal's form in the Premier League has put them within sight of their first title for 20 years but there is a good reason
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REUTERS SPORTS SCHEDULE AT 2 p.m. GMT/ 10 a.m. ET

REUTERS SPORTS SCHEDULE AT 2 p.m. GMT/ 10 a.m. ET Here are the top sports stories and upcoming coverage plans for Reuters text service as of xx GMT/ xx ET. For a full schedule of news and events, go to our editorial calendar on Reuters Connect . TOP STORIES TENNIS-MONTECARLO Medvedev dumped out of Monte Carlo Masters by Khachanov (Reuters) - Former world number one Daniil Medvedev was once again drawn into a heated exchange with an umpire before crashing out of the Monte Carlo Masters following
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Nike pins hopes on Olympics to win back market share

UPDATE 1-Nike pins hopes on Olympics to win back market share Updates, adds details on Olympics team kits in paragraph 3, sponsored athletes in paragraph 1, Pegasus shoes in paragraphs 4,5 and quotes from Nike executive in paragraph 6 on shoe innovation and paragraph 8 on competition By Helen Reid PARIS, April 11 (Reuters) - Nike NKE.N unveiled Olympic kits for the teams it sponsors on Thursday alongside athletes including Kenyan marathon star Eliud Kipchoge and British sprinter Dina Asher-Smith
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Nike pins hopes on Olympics in race to take back market share

Nike pins hopes on Olympics in race to take back market share By Helen Reid PARIS, April 11 (Reuters) - Nike NKE.N is set to unveil new kits for the Olympic national teams it sponsors including the U.S. and Kenya, seeking to bolster its credentials as a performance gear brand for top athletes as well as everyday consumers. After a long stretch of lacklustre sales, this summer's Olympic Games in Paris offer a fresh chance for Nike, official outfitter of Team USA, to direct the world's attention t
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